Archive for January 8th, 2007
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Markus Frind, CEO of plentyoffish.com who has earned millions as a google adsense publisher, states in his blog that “Any Idiot Can Make millions off Google”. Frind’s online dating site plentyoffish.com is one of the top 10 online dating sites, competing with giants like yahoo personals and match.com while providing its service 100% free of charge to members. Frind’s website gets over 600 million page views per month, which is undoubtedly easier to turn into millions of adsense dollars than a thousand or so page views per month. Presumably, Frind is not talking to idiots who are completely clueless how to get their site traffic to such impressive numbers like his plentyoffish.com generates.
By no means can you hope to make millions as a Google adsense publisher if your website barely manages 500 page views per day. And you are not guaranteed to make millions by having a site that generates hundreds of thousands of page views per day. Obviously the more traffic you have the better your chances of making money as a Google adsense publisher; but if you’re barely getting any traffic, you shouldn’t get too excited by a statement like “Any idiot can make millions off Google”. By all means keep the thought in the back of your mind while you focus on figuring out how to bring the traffic to your site that you can potentially turn into millions of adsense dollars.
Making money online seems like its a piece of cake for some people. Markus Frind deserves all the credit for recognizing that he could make money operating a truly 100% free dating site. I’ve dabbled in the online dating business thing myself. I was an online dating software vendor for a few years. I created an online dating software product back in 1999/2000 and made a living exclusively off sales of my dating software until 2004 when I gave up all rights to the software to a programmer I’d hired to rewrite it for me. I had actually written the software for my own use and still use it to operate a couple of dating sites of my own.
I actually remember seeing plentyoffish.com ads a few years back and thinking, yes, I admit, here’s yet another new dating site that’s going to soon find out that there’s no more room at the inn. Little did I know that the owner of this site had a different plan for how he was going to make his money from the plan that the majority of online dating site owners had for themselves-to get rich by having millions of people paying them money every month to be members of their dating site. I had already seen the writing on the wall myself. The top dating sites were monopolizing the search engines. They were all over the television. They were in newspapers in every major city. They were all over the radio. They had millions of members, and the millions of new dating sites that were being started by clueless dreamers simply had no chance. In response to the question I found myself being frequently asked by customers buying my dating software, “Can you really make money in online dating?” I wrote an article on etown21.com, one of the first websites I owned that has since gone out of operation. The article addressed the question and focussed on how you “might” still be able to make some small change from operating niche websites. I never had the foresight myself, as Markus Frind did, to recognize the money making potential in offering a dating service entirely free of charge to members and capitalizing on advertising programs like Google adsense.
No doubt plenty of other people have tried to duplicate Markus Frind’s success, but the newbies will face the same dilemma faced by the millions who tried to jump on the match.com, adultfriendfinder, yahoo personals and other big dating site bandwagonsoon. They will come to find out that in order to have a remote chance of becoming a giant, you need to be the first or one of the first, and that in order to have a chance of even becoming average, you need to come in on the action long before the well runs dry.
So Frind says any idiot can make millions off Google. Well, sure, if you can come up with a way to bring people to your website in large numbers. And typically, people flock to where they can get things for free as Frind can attest. And the better the quality of whatever product or service you’re giving away, the more likely information about your product or service will spread.
But great money making ideas are not so easy to come by. Many of us rack our brain for years trying to figure out clever ways to make money, to get rich, to turn the Internet into a virtual cash machine that spits out hundreds of thousands per day into our bank account; but most of us are focussed on trying to duplicate something that is already being done by so many that we almost have no hope of getting rich doing it, unless we can find a way to do it differently.
If you want to become a Google adsense millionaire you need a website that gets millions of page views, or multiple websites that combine for millions of page views, at least as a starting point. I’m not so sure that any idiot can build a high traffic website; so, if you need a high traffic website to make millions from Google adsense (or at least to have a chance of making millions), and if it isn’t the case that any idiot can build a high traffic website; then arguably, not any idiot can make millions off Google.
Can you really make money in online dating
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