Archive for June 1st, 2007
01
Do you have expert knowledge in a particular field or know how to do something well enough that you can expertly guide others step by step in how to do it? Then you should consider making a how-to guide to sell to people looking for the information you possess. This is just one of many ways you can make a little extra money using your computer. You can publish your how-to guide in EBook format or you can use a print on demand printing service to release your how-to guide in print form. Alternately you can create a website and make your information available free of charge and use adsense and similar programs to generate income from your website.
Making a how-to guide should be fairly simple. Just start at the beginning with your subject matter: How to make make $500 in one day, for example; then take the reader through the process step by step keeping it detailed but not too complicated. Write on a level that an average reader can understand, use illustrations if possible; and try to stay focussed on the matter at hand. Don’t drift off on a tangent, telling the reader about the unexpected and unpleasant visit from your mother-in-law. Keep it to the point. Step 1 do this, step 2 do that and so on.
If you want to do an Ebook, research ebook software; and if you prefer to have a printed book, research print on demand business or other self-publishing venues.
01
There is simple point I want to make here. The point is that without knowledge you’re clueless, and if you’re clueless then you can’t do whatever it is you might be wanting to do. You can’t build a million-dollar company, for example, if you don’t have a clue how to go about it.
If you pick up a book written in Greek and you can’t read Greek you won’t know what’s printed in the book. You’ll end up having to put the book aside; or if you really want to know what’s printed in the book, you might try to find someone who can read Greek and have them tell you what’s printed in the book; but there’s a potential problem in that you’re at the mercy of this person. They can tell you anything and you have no way of knowing they are telling you the truth. The best thing would be for you to learn Greek so you can read the book for yourself..
The truth is, just about anything can be learned, so saying you can’t do something because you don’t know how is never a valid excuse for not doing something you want to do. Learn Greek if it takes being fluent in Greek to achieve the success you want to achieve. Everything comes down to you and how hard you’re willing to work for what you want. Success does not come easily. Successful people work hard at something; and no one ever became wealthy doing something they had no idea how to do.
01
Why now could be the perfect time to jump on the eBay-business bandwagon.
By Janelle Elms | Entrepreneur Magazine - February 2006
A recent study found that 724,000 people make a full-time or part-time living selling on eBay. As more people turn to eBay to generate income from online sales, the number of buyers flocking to the site has also increased. Today, merchandise on eBay is selling at a rate of nearly $85,000 every minute. In addition to individual entrepreneurs who dedicate themselves to building successful eBay businesses, companies have turned to the site with plans of their own. Smart business owners have come to realize that creating a sales channel on eBay can dramatically increase their revenues and their customer base. eBay is driving this success by bringing powerful online tools to the marketplace, including Craigslist, PayPal, ProStores, Shopping.com, Skype and VeriSign.
Starting a business on eBay is a natural progression for most people who come to the site. They tend to start as buyers, get hooked, learn to sell and then find out that, by fulfilling their goal of clearing out their house and selling their belongings on eBay, they are suddenly making money as well. eBay PowerSellers Ty and Richelle Tribble (eBay User ID: freebubba) are full-time eBay entrepreneurs from Federal Way, Washington. What began as a part-time homebased business has turned into a thriving company with several employees.
"In 2002, my wife began selling stuff from around our house on eBay," says Ty. "One night, I was looking over her shoulder and said, ‘You sold that item for that much money?’" Later that month, the couple put together a business plan with eBay at the center of their business model.
Here are some success tips for starting a business on eBay:
- Set up your business legally. eBay businesses can become successful so quickly that many entrepreneurs procrastinate on this step. A great resource to legally set up and handle taxes for your online business is the Small Business Survival Guide by Cliff Ennico.
- Find sourcing options. Successful sellers know that you make your money when you buy, not when you sell. Locating the perfect suppliers for your valuable inventory is critical to your business’ success. To find legitimate sourcing assistance, go to eBay’s Solutions Directory at www.solutions.ebay.com.
- Educate yourself. Even Power-Sellers-eBay top sellers who sustain consistently high volumes of monthly sales and positive feedback–have seen an increase in their sales by incorporating the best eBay practices. Visit www.ebay.com/university.
- Open and optimize an eBay Store. Where else can you have an online storefront for less than $16 a month that assists you in search engine optimization on major search engines? Check out www.stores.ebay.com.
- Develop your online "triangle of success." Incorporate eBay auctions, an eBay Store and a website in your online business model–this allows necessary cross-marketing between all three channels. Your first stop for helpful information on easily setting up your personal website: www.prostores.com.
- Set gold-star customer service policies. Your customers have the option to buy from a wide variety of sellers. Providing top-notch customer service gives them a reason to buy from you.
By using these success tips, which we will discuss in-depth in the coming months, you will be able to take advantage of all the opportunities eBay provides for new entrepreneurs. "eBay set us up for success," says Ty. "[It's given] us a great lifestyle–[we have] sales [of] close to $40,000 a month, and it just keeps escalating."
Originally published in the February 2006 issue of Entrepreneur Magazine
Reprinted with permission from entrepreneur.com
01
8 tried and true steps for attracting visitors to your site–and getting them to buy.
By Derek Gehl | February 28, 2007
As an internet marketing guide, a lot of people ask me how to start and grow an online business. I tell them this: There’s a proven sequence of steps you can follow to guarantee your success. How do I know? I’ve seen thousands of people start and grow online businesses following the same exact process.
Step 1: Find a need and fill it.
Most marketers make the mistake of finding a product before they have a market. But unless people are actively searching for your product online, you’ll never make a sale. The trick is to find a group of people with a common problem they’re trying to solve and then solve it.
Thankfully, the internet makes market research easy. Here are some easy steps for researching your market:
- Visit online forums to see what questions people ask and what problems they’re trying to solve.
- Figure out which keywords a lot of people are searching but not many sites are competing for.
- Check out your potential competitors by visiting their sites and taking note of what they’re doing to fill demand.
After you’ve done this, use what you’ve learned to create a product for a market that already exists–and do it better than your competitors.
Step 2: Write sales copy that sells.
On a website, your copy has to do the selling for you. There’s a proven formula for writing sales copy that’ll take visitors through the selling process from the moment they arrive:
- Arouse interest with a compelling headline.
- Describe the problem your product can solve.
- Show them why you can be trusted to solve the problem.
- Add testimonials from people who’ve used the product.
- Talk about the product and how it benefits the user.
- Make an offer or a guarantee.
- Create urgency.
- Ask for the sale.
Throughout your sales copy, focus on how your product or service is uniquely able solve people’s problems or make their lives better. Think like a customer and ask, what’s in it for me?
Step 3: Design and build your website.
Once you’ve got your market and product and you’ve nailed down your selling process, you’re ready to build your site.
Remember to keep it simple. Your website is your online storefront, so be sure to make it customer friendly. You have less than 10 seconds to grab a visitor’s attention before they’re gone. Some important tips to keep in mind:
- Use a plain, sans-serif font, like Arial, on a white background.
- Make your navigation clear and simple and keep it consistent throughout your site.
- Only use graphics, audio or video if they enhance your message.
- Include an opt-in offer so you can collect e-mail addresses.
Step 4: Use search engines to drive targeted buyers to your site.
How do you get traffic to a brand-new site? Pay-per-click advertising, which has two advantages:
- The ads show up on search pages immediately.
- They allow you to test different keywords, headlines, prices and selling approaches.
Not only do you get traffic immediately, but once you’ve figured out what keywords are working best, you can use them throughout your copy and code, which will help your rankings in organic search results.
Step 5: Establish an expert reputation for yourself to drive even more traffic to your site.
People use the internet to find information. If you provide valuable information for other sites to use–and include a link back to your site–you’ll get more traffic and better search engine rankings. Some ideas for establishing yourself as an expert include:
- Give away free content, like articles, videos or other useful information, and distribute that content through online article directories and social media sites.
- Include “send to a friend” links on your site’s valuable content.
- Become an active expert in industry forums and social networking sites where your target market hangs out.
If you use these tactics, you’ll reach new readers. But even better, every site that posts your content will link back to yours, and search engines love links from relevant sites and will reward you in the rankings accordingly.
Step 6: Use the power of e-mail marketing to keep in touch with your visitors and turn them into buyers.
When you build an opt-in list, you’re creating one of the most valuable assets your online business can have–permission to send visitors e-mail. Why is e-mail marketing so valuable?
- You’re giving potential customers something they’ve asked for.
- You’re developing lifetime relationships with people in your target market.
- The response is 100 percent measurable.
- It’s cheaper and more effective than print, TV or radio advertising because it’s highly targeted.
- It can be almost entirely automated.
Anyone who visits your site and opts in to your list is a very hot lead. And there’s no better tool than e-mail to let you effortlessly follow up with those leads.
Step 7: Increase your income through back-end sales and upselling.
One of the most important internet marketing guidelines is to develop every customer’s lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing the first sale with a customer is by far your most difficult task–not to mention your most expensive one. So here’s how to get them to buy again:
- Offer products that complement their original purchase.
- Send out electronic loyalty coupons they can redeem on their next visit.
- Offer related products on your "thank you" page.
If you reward customers for being loyal, they’ll become even more loyal to you in return.
Step 8: Start an affiliate program to maximize your sales and revenue.
Once your business is up and running, it’s time to launch your affiliate program. Affiliates are people who promote your products on their sites for a cut of the selling price. Every time they send you a buyer, you pay them a commission.
An affiliate program is a simple, low-maintenance way to grow your business. Once you get your program set up, all you have to do is share your marketing materials with your affiliates and send out checks when they make sales.
By doing this, you don’t have to go out and spend money on advertising–your affiliates do the advertising for you. Better yet, you only pay them when they make a sale.
The internet changes quickly, but the principles of how to start and grow a successful online business have changed very slowly in the more than 10 years I’ve been in the business.
If you’re just starting out, stick to the sequence of steps in this quick guide. If you’ve been online awhile, do a quick review and see if there’s a step you’ve been neglecting or never got around to doing in the first place. You can’t go wrong with the basics.
Derek Gehl is Entrepreneur.com’s "E-Business" columnist and the CEO of the Internet Marketing Center, an internet marketing firm that has helped thousands of people learn to start and run their own online businesses.He has just released the 2007 edition of his comprehensive Internet marketing guide, The Insider Secrets to Marketing Your Business on the Internet.
This article reprinted with permission of entrepreneur.com
01
So you want to know how to make money in the stock market? Well, here are some resources that might be of use to you:
